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SMALL DETAILS. BIG CARE.

Good work.
A human touch.

Websites, commerce and custom software.
Thoughtfully built around your business.

Work with KraftExplore starting points
Explore what could work for you

01 / Products

Planned self-serve platform

A starting point for the business you run.

Choose a cartridge. Tell us what you need. Let’s shape the right setup for your business.

Choose a cartridge · swipe to see all five

Your starting point

Commerce

Sell physical or digital products and organise the work behind every order.

  • Storefront and catalogue
  • Orders and customer updates
  • Stock and fulfilment

These are starting points for a tailored project. The shared self-serve platform is planned.

Explore this product ↗Custom scope, agreed together.
Explore all five product families
  • Commerce

    Sell physical or digital products and organise the work behind every order.

  • Learning

    Share expertise, sell courses and manage learner access and progress.

  • Coaching

    Run your practice, manage members and deliver professionally reviewed programmes.

  • Services

    Turn enquiries into organised projects and visible client work.

  • Professional presence

    Present your expertise and turn attention into useful enquiries.

Your project brief

Check your brief, then open it in your email app to send to Kraft.

Open email draft ↗


 
Kraft studio
Built for the way you work.
A clear brief, a tailored system and continued care. Our Map → Build → Wire → Tend method brings strategy, creative work and software delivery into one engagement.
Design ideas and a business brief pass through a tactile Kraft workbench.
Map
Find the right path before building.
Build
Shape the identity, experience and software around your business.
Wire
Connect tools, move data and prepare reliable handoffs.
Tend
Care for the system and improve the work around it.
Start a project
Each engagement names the deliverables, delivery owners or production partners, supported tools, acceptance criteria and ongoing responsibilities.
AI & care
AI assistants and orchestration
Give the work a team.
Use assistants for focused tasks and coordinated agents for workflows with multiple roles. Define the context, tool access and review points around a useful business outcome.
AI assistants
Help a customer or employee answer a question, find information or prepare a bounded piece of work.
Agent orchestration
Coordinate specialist roles, connected tools and ordinary automation through a reviewed business workflow.
Orchestra connects tasks, context and tools into shared work.
Example workflow
From a Telegram ticket to a reviewed fix.
Client
Checkout stopped working after the last update.
Kraft Care · Grok
Proposed fix ready for owner review.
Review the changes
The repository owner retains review, push and merge authority. Client tickets request work; they do not approve repository changes.
Illustrative interface
  1. Client ticket
  2. Grok prepares a fix
  3. Owner review
  4. Owner push & merge
Explore AI workflows
Delivery is assessed per assistant, workflow and connected tool. Orchestra is a portfolio starting point; a hosted self-serve workflow product is planned.
Integrations · Scope catalogue
Your tools, in one flow of work.
Explore the provider and tool families in our integration scope, from payments and messaging to accounting, specialist services and AI workflows.
Online payments
Online collection and payment status linked to customer orders.
ZarinpalZibalSepehr / SaderatBehpardakht Mellat
Show all reference providers
  • Parsian Electronic Commerce
  • Pardakht Novin Arin
  • DigiPay
  • TorobPay
  • Saman Kish / SEP
  • Sadad / Melli
  • Pasargad
  • Iran Kish
  • Asan Pardakht
  • PayPing
  • NextPay
  • Vandar
  • PayStar
  • Shapa
  • SizPay
  • Aghaye Pardakht
  • Azki Vam
  • RayanPay
  • Refah
  • OmidPay
  • Fanava Card
  • Iran Dargah
  • Poolam
  • MiniPay
  • BitPay
  • AtiPay
  • PayFa
  • GooyaPay
  • PanaPal
  • Sepordeh
  • Eghtesad Novin
  • IDPay
  • VamC
Notifications
Email, SMS and messages connected to orders and business events.
TelegramBaleWhatsAppEmail
Show all reference providers
  • SMS
Installment payments
Credit purchases and staged payments suited to the customer journey.
SnappPayDigiPayTorobPayTara
Show all reference providers
  • Azki Vam
Accounting & ERP
Financial records, orders and stock brought into the same business process.
HesabfaMatinOdooMicrosoft Dynamics
Show all reference providers
  • Business Central
Product discovery & sales
Product visibility across sales channels and price-comparison platforms.
TorobEmallsMarkito
Analytics & SEO
Understand visitor behaviour and improve search visibility.
Google Search ConsoleBing WebmasterMicrosoft Clarity
Live chat
Direct customer conversations and support intake.
GoftinoRaychatLiveChatifyInjaneb
Show all reference providers
  • WhatsApp
Specialist tools
Learning, design and logistics connections for specific business needs.
CoohomSpotPlayerAmadast
AI & reviewed workflows
Business assistants and coordinated work, including Telegram software care.
GrokOrchestraTelegram
Explore integrations
Integration availability is assessed for each project. We agree provider access, compatible operations and the data flows your business needs.
Let’s talk about the work
What would make your business work better?
Tell us what you run, the work you want to improve and the result you need. We can discuss the product scope, custom delivery and integrations that fit.
This opens an email draft. You choose when to send it.
Email Kraft
Come in. We’re making things work.
Systems so businesses
can breathe.
 
 
 
 
 
 01 
Ozone/Fabricator suite
  
 
 
 
From first sketch
to finished space.
 
Design, materials, cutting and spaces — one connected workflow.
 
 
  A tactile fabrication machine links architectural drawings and material samples to a blue panel cutter and a miniature furnished room.   
   
 
Design, materials, cutting and spaces — one connected workflow.KRAFT / 01
 
 
 
 
  
Drag to browse our work
  
 
  
 
  
 
File 01 / Fabricator suite
Ozone
The product suite a fabricator runs — from the drawing, to the cut, to a walk through the space.
A tactile fabrication machine links architectural drawings and material samples to a blue panel cutter and a miniature furnished room.
The system, up close
  • A studio, panel cutting, and a material editor built around how producers work.
  • Shared types keep every part of the suite speaking the same material language.
  • Virtual tours let you explore a space before it is built.
Something like this on your mind?
File 02 / Furniture commerce
Zhic
Design and landing work for a furniture house, with a catalog treated as a storefront with a point of view.
Furniture photographs and material samples pass through a blue filmstrip machine into a miniature living room and the Zhic storefront.
The system, up close
  • Public design and landing work for zhic.ir.
  • A filmstrip interaction brings the furniture collection into focus.
  • The interaction lives on as react-filmstrip, extracted from zhic.ir/designs into its own component.
Something like this on your mind?
File 03 / Agentic studio
Orchestra
A multi-agent workspace where missions, tasks, and documents share one room.
A mission card feeds tasks, tools, and context into a blue orchestration machine that gathers the resulting work into shared document folders.
The system, up close
  • Agents work a mission as a set of tasks, not as a single chat transcript.
  • Documents stay beside the work they belong to.
  • MCP brings tools and context into the same studio.
Something like this on your mind?
File 04 / Café operations
Today
A café’s whole day — orders, prep, and the floor — run as one operating system.
Café order cards travel through a cream order station and blue kitchen-and-floor machine to a serving station with a cup of coffee.
The system, up close
  • A TypeScript monorepo with dedicated surfaces for point of sale, kitchen display, waiters, and managers.
  • Orders, prep, and the running of the day live in the same system.
  • Also shipped under the name Today-by-Ozone.
Something like this on your mind?
File 05 / Spatial conversations
Teleport
Telegram, redrawn as a spatial place — personal studios you can share.
Telegram conversation cards unfold through a blue mechanical station into shared miniature studios, with a red lever inviting you to run the system.
The system, up close
  • A spatial interface over Telegram, so a conversation can have a room.
  • Shared personal studios give conversations a place beyond a list of threads.
  • A product surface built to be inhabited.
Something like this on your mind?
File 06 / Editorial CMS
Novin Line
A multilingual site with an editorial CMS — one publication, more than one language.
Manuscript pages pass through a blue printing press with movable type and emerge as an illustrated publication beside the Novin Line website.
The system, up close
  • A public website structured for reading.
  • An editorial CMS lets pieces be written and published without hardcoding them.
  • Language is part of the content model, not a second copy of the site.
Something like this on your mind?
File 07 / Realtime thinking room
Pulse
A room where ideas get built, not just talked about.
Idea cards feed a blue collaborative drafting machine where three colored pens draw a shared map of connected thoughts.
The system, up close
  • A shared room for thinking together.
  • Realtime collaboration keeps people and their ideas in the same space.
Something like this on your mind?
 
How it works
 
A little order.
A lot of possibility.
Software is the part you see. The system is what we make.
 
  1. 01
    Map
    See the whole picture.
    We get to know the people, tools and decisions behind your operation. The useful questions come before the code.
  2. 02
    Build
    Make what belongs.
    We design and engineer software around the way your business works, with a clear purpose for every part.
  3. 03
    Wire
    Bring it together.
    The tools, data and physical world become parts of the same system. Less passing things between disconnected screens.
  4. 04
    Tend
    Keep it working.
    Your operation changes. We stay close, tune the details and help the system grow with it.
  
   
The makers
 
Four makers.
One shared obsession.
Making complex things work, with care for every part.
 
02
the Builder
Garcia
Builds it to last. The engine under everything that runs.
03
the Brain / she/her
Niel
Creativity, energy, and the vibe that holds it together — and the management that keeps four makers moving as one. She’ll take “the Brain.”
04
the Academic
Yasin
The control engineer — academic rigor, and the hardware mind for where our systems meet the physical world.
 
   
 
08 Your next system
  
 
 
 
The next file is yours.
 
Bring the idea.
We’ll bring
 the craft.
 
A half-formed idea. A tangled process.
The thing you keep coming back to.
 
   Loose sketches feed into a blue and cream idea-making machine and emerge as a clear project brief.   
 
Input A little curiosity. Output A place to start.
 
 
 
Kraft.team / Project briefNo. 008
 
What should
work better?
A rough idea is plenty.
 
 
  Pick a starting point optional 
  
  
  Who’s behind the idea? 
 
 
On the workbenchAn open possibility
  
Opens your email app with a draft. You review it before sending.
 
 Or simply say hello hello@kraft.team